After Starbucks, McDonald’s will come
Published: 07/03/2013 03:48
High ranking executives of the US McDonald’s came to Vietnam in 2012, a signal showing that the giant was eyeing the Vietnamese market. And it has become more obvious that the fast food chain will enter the Vietnamese market.
If Starbucks is thought to create a new face to the Vietnamese coffee market, then the presence of McDonald’s is believed to force the rivals like KFC, Jollibee or Lotteria to reconsider their business plans. It’s simply because McDonald’s, with the shops in 119 countries, is really a powerful empire to confront with. vietnamnet |
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