1. Solo travel

Since 2014–2015, there has been a sharp increase in the popularity of solo travel, which is likely to gain traction and become a significant trend in the years to come. It is expected to keep getting stronger and stronger. Data from Booking.com shows that 29% of Vietnamese tourists intend to have "single" travels so they can actively and freely explore foreign places and have a variety of intriguing experiences.

2. Survival travel

Setting up a tent, cooking with a campfire and following a compass will be the mainstream travel trends in 2023. Never before have experiences without conveniences, electricity and social isolation been so sought-after as this year. . 44% of visitors said they want to experience basic living conditions, escape reality, disconnect.

3. Green travel

According to a survey by Vietnam Report, nearly 94% of tourists said they are willing to pay more for eco-friendly travel services. They accept to travel by means of transport that emit less emissions, minimize fast cooking, plastic cups, plastic bottles and prioritize the use of recycled materials.

4. Healing travel

Pressure from lifestyle changes after the pandemic, impacts from climate change... make many travelers continue to seek out vacations and healing experiences in 2023. Booking.com survey shows that nearly 44% of travelers want to book for meditation and mindfulness trips, experiences that combine wellness and spiritual therapies.

5. Local discovery travel

A survey by Vietnam Report shows that tourists consider community-based tourism to be a part of promoting sustainable tourism development. Visitors can have an authentic experience, stay at the local people's house, experience the unique culture and cuisine while immersing in the lives of the indigenous people.

The tourism trends in 2023 will bring a lot of opportunities as well as challenges for the entire Vietnam tourism industry in general and tourism businesses in particular. Therefore, it is necessary to have an appropriate implementation plan in order to make the most of the opportunities that this trend brings.