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Film industry tries to break Hollywood’s hold on audiences

Published: 28/11/2008 05:00

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Viet Nam’s film industry has failed to deliver competitive products in a Hollywood-dominated market despite substantial investment, according to industry insiders.

It’s a wrap: A poster for the upcoming release Dep Tung Centimet (Pretty to the Last Centimetre) features popular stars Luong Manh Hai and Tang Thanh Ha. Directed by Vu Ngoc Dang, the movie will hit screens during Tet and is expected to create a sensation among movie goers. — VNS Photo

Fafilm Viet Nam, the country’s largest film distributor, said only 17 local films were made in 2007, much fewer than the 104 movies imported during the same year, mostly from the US, South Korea and China.

Local films managed to take only a small market share among the deluge of foreign blockbusters.

During the peak season of summer, for example, only two new feature-length local films arrived, Chet Luc Nua Dem (Die at Midnight) and Bon Thi Nghiem Trong Dem Tan Hon (Four Tests on the Wedding Night). Both performed poorly at the box office.

In contrast, US films High School Musical 3, Kungfu Panda, the Kingdom of Crystal Skulls, Hancock and the Battle of Red Cliff, and Painted Skin from China have seen fully packed theatres and box-office revenue topping around VND5-7billion (US$300,000-400,000), according to Tran Luan Kim, chairman of the HCM City Association of Cinematography.

“We’ve surely lost at home,” he added.

Scriptwriter Nguyen Thi Hong Ngat said that every year a budget of at least VND15 billion-20 billion ($100,000-150,000) was allocated to making movies.

But the figure has nonetheless failed to turn out any works successful enough to reverse the trend.

“Following Viet Nam’s WTO accession in 2006, we had to lift the quota imposed on the rate of foreign films imported each year that had previously been stipulated in the cinematography law,” said Lai Van Sinh, head of the film department under the Ministry of Culture, Sports and Tourism.

Apart from investing considerably to set up a network of modern cinemas, local film studios have also spent lavishly to purchase the latest releases from Hollywood and other areas of the world.

As a result, in recent years the country has seen movie buffs flocking to cinema again, especially during weekends.

That was a rare sight 10 years ago, because of decrepit theatres and obscure films that were screened.

Recently, the latest James Bond film, Quantum of Solace, stirred up local fans with its unprecedented simultaneous premiere with the rest of the world.

Despite the popularity of such films, cultural authorities complain that American and Korean lifestyles adopted among Vietnamese youth are due to the influence of imported films.

The state’s large investment in the industry is conditioned on the use of a prescribed number of topics, inducing a dull satiety among viewers, according to industry insiders.

Experts argue that when local films fail to reflect the diversity of life, they will not reach audience’s hearts.

(Source: VNS)

Update from: http://english.vietnamnet.vn//lifestyle/2008/11/816026/

Provide by Vietnam Travel

Film industry tries to break Hollywood’s hold on audiences - Lifestyle - News |  vietnam travel company

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