LookAtVietnam – Singers are turning their back on expensive album production and costly promotion and turning instead to internet releases.

Ung Hoang Phuc.

The success of “online singers” Bao Thy, Thuy Chi, MR Siro, Akira Phan, Noo Phuoc Thinh and MU4 is ensuring people sit up and take notice and are finally taking the phenomenon seriously. Even established artists are now seeing it as a way to grow their careers cost effectively.

Young fans are long accustomed to surfing for pop trivia and tour dates now they are also turning to the net in order to download their favorite songs. Uploading new songs on the internet is a perfect choice of young singers to advertise their products and names.

The average cost for an album is several hundreds of million dongs. Meanwhile, it costs nothing for singers to upload their songs online. They only need to choose a prestigious website to post their songs.

Singer Khong Tu Quynh spent a lot of money advertise her first album “Strawberry Story”. Now she has decided to introduce her second album “Try to Up” on social network Zingmp3.

Khong Tu Quynh

A former member of AXN band, Nguyen Nhat Trung, is advertising his latest songs on the album Top Download Series 1 online.

Pop star Ung Hoang Phuc also decided to deliver his new album on Zingmp3, like Khong Tu Quynh.

Delivering online albums has become smart move for young singers when the chances or making it big can be slim. Online albums still offer the chance of making it big but without the massive outlay.

Now social network and music websites are launching online contests to seek talented online singers like “Online golden micro” of Hoa Hoc Tro newspaper, K4T by Zing website and Coca Cola or the online music contest for Vietnamese students held by FPT and the Youth Union.

VietNamNet/Tuoi Tre