World renowned Italian firms like Bvlgari, Giorgio Armani and Versace will come to Vietnam early next month to promote their products in the country.

Saladini said the firms would focus on cosmetic products, conducting studies and establishing networks to boost sales in Vietnam. Hanoi will become a gateway for the products to enter the country, Saladini said.

Italian brands were among Vietnam’s top cosmetic imports in recent years, according to the commissioner.

He estimated Italian cosmetic products held 3.5 percent of Vietnam’s market share with imports of about US$80 million a year.

Reported by Minh Quang