A snapshot of Prenn Waterfalls in the resort town of Da Lat, the central province of Lam Dong.

A 30-second TV commercial to promote Vietnamese tourism began broadcasting on the British Broadcasting Corporation’s World News on June 11, Vietnam National Administration of Tourism said Friday.

The International Cooperation Department of the Ministry of Culture, Sports and Tourism is negotiating with ESPN and Star World to advertise images of Vietnam on the two channels.

Beginning July 1, images of Vietnam’s major scenic spots will be advertised on public transport in London for six months.

The government plans to spend VND25 billion (US$1.4 million) this year to promote tourism.

Reported by Tran Tam