One of the campaign’s targets is passengers traveling on the four international carriers - Vietnam Airlines, Eva Air, United Airlines and Air France.

These airlines currently have a large number of international passengers traveling in and out of Vietnam, the campaign organizers said.

The strategic cooperation aims to create a bridge between readers, tourists and service providers and promote Vietnam as a world destination for international travelers, especially amidst the economic recession and influenza A (H1N1) fears.

The deal could be extended every year by mutual consent, the signatories said.

Reported by Vinh Bao