The Vietnam
Administration of Tourism (VNAT) on January 26 held an awards ceremony for
winners a contest to design a new logo-symbol for the National Tourism Promotion
Programme over the 2011-2015 period.

The first prize went to the designing team of the
Cowan Vietnam Company with a new logo slogan “Vietnam – a Different Orient”.

According to the Organising Board, inspired from
the star in Vietnam’s national flag, the new logo shows the reviewed vitality of
a newly-emerging Vietnam with its unique national identity, while the slogan
reflects the uniqueness, independence, and new vision of Vietnam – an attractive
destination in Asia.

The Organising Board also presented a second, a
third, and seven consolation prizes to other designers.

The contest, jointly held by the VNAT and the
Viettime Media Company, aims to promote Vietnam’s image to attract more
international visitors within the framework of Tourism development programme in
the 2011-2015 period and the development strategy of Vietnam’s tourism for the
2010-2020 period.

Since it was launched 4 months ago, the contest
has attracted 413 entries from 223 designers.

In the 2010-2020 period, the tourism sector
expects to raise the number of foreign visitors by 10-15 percent and that of
domestic visitors by 15-18 percent.

VietNamNet/VOV