The festival aims to advertise Vietnamese rice and honour outstanding farmers, rice exporters and scientists who have contributed to the country’s rice production. It will also promote a trademark for Vietnamese rice and boosting tourism and socio-economic development in Soc Trang province.

The event coincides with the much anticipated Khmer “Ngo Boat Race” in the Mekong Delta, which is part of the annual Ooc Om Boc Festival – the ethnic minority group’s most important festival of the year.

Soc Trang expects to attract a large number of tourists for the occasion where they can take part in folk games, enjoy traditional cooking and learn more about the province’s cultural identity.