The World Travel Awards organization has chosen Vinpearl Resort Nha Trang as Vietnam’s leading resort in 2011.

This is the fourth time Vinpearl Resort Nha Trang has received awards from this organization.

The World Travel Awards, based on customer satisfaction, aim to improve competitiveness and quality of tourism and hospitality services around the globe.

Vinpearl Resort Nha Trang

The selection conducted on the worldtravelawards.com website attracted tourism experts and Vietnam travel agencies as well as tourists worldwide. Vinpearl Resort Nha Trang received thousands of ‘votes’ from 213,000 customers, tourism companies and travel organizations in more than 160 countries.

Director General of the Vinpearl Company, Dang Thanh Thuy, said his company studied successful resorts around the world and, based on their experiences, selected service products suitable for Vietnam's culture, customs, and climate, with a focus on Vietnamese cuisine and traditions.

Thuy added that Vinpearl is concentrating on quality control and collecting ideas from its customers via email.

The resort is also developing a system of customer profiles to provide more personalized service for return guests.