The province will focus on encouraging investment in entertainment and shopping centres as well as cruise ship services in Nha Trang bay. Priorities will be given to developing duty-free shopping areas as well as restaurants and shops for tourists.

Local relevant agencies will enhance tourism promotion in key markets such as Singapore, the Republic of Korea, Japan and the Middle East, while maintaining the number of arrivals from Europe.

The province will also seek for the Government’s recognition of Nha Trang city as a marine ecotourism urban area, and the northern Cam Ranh peninsula tourism zone as a national tourism site.

In the first three months this year, the province welcomed over 1.1 million tourists, up 26% from the same period last year, and earned nearly VND3.4 trillion (US$175.95 million) in tourism revenue. Foreign arrivals to the province exceeded 500,000, up nearly 85% year on year, mostly from China and Russia.

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