In a cooperation programme between the province and the Japan International Cooperation Agency, the website www.vietnamhuekanko.com was launched to bring Thua Thien-Hue city tourism closer to Japanese people. Local images will be popularised through activities at the seventh Traditional Craft Festival from April 28 to May 2 and the opening of Hue Imperial Citadel at night.

The provincial tourism sector will be represented at the Vietnam International Travel Mart Hanoi 2017 to announce the joint tourism destination brand for Thua Thien-Hue, Da Nang and Quang Nam. In addition, the province will work with Da Nang and Quang Nam to launch a roadshow to promote tourism in Bangkok, Thailand.

Local tourism websites in Vietnamese and English will be updated and linked with websites of the Vietnam National Administration of Tourism and foreign cities that Thua Thien-Hue cooperates with. Besides, along with developing infrastructure like roads to tourist attractions, ports and lighting, the province will also open new air routes to Singapore and other key tourism markets to attract tourists.

The provincial Department of Tourism is establishing a code of conduct in tourism sector. A tourism proposal on developing human resources and branching out lagoon tours and spiritual tours will also be launched.

In the first three months of the year, Thua Thien-Hue welcomed more than 790,000 visitors, up 2.77 year-on-year. Some 313,000 foreign arrivals were recorded in the period, increasing 13.09 percent from the same time last year. Total revenue from tourism totalled 807 billion VND (35.4 million USD), a year-on-year surge of 6.5 percent.