Viet Nam should carry out a long-term campaign to conserve and develop folk
festivals because people from industrialised countries are fascinated by culture
of agricultural societies, experts say.

The Tin tuc (News) newspaper cited the experts as saying that the campaign
should heighten public awareness of the need to preserving the nation’s folk
culture and at the same time, intensify to research into rituals and festivals
with a view to restoring them authentically.

Concerned agencies should create favourable conditions for the festivals to
thrive by supporting ethnic minorities develop economically and improve their
living standards.

They stressed the need for macro-level policies to manage and organise these
festivals regularly, preserve the national character, and promote the
traditional skills and talents of residents, in making various handicraft items
for instance.

Folk festivals are “live museums” of cultural and historical value and they play
a big part in attracting visitors to the country, the paper said.

In 2000 – when the national programme of action on tourism was launched – the
sector chose to develop products associated with 15 major festivals typical to
various regions and ethnic minorities.

These included the Long Tong Festival celebrated by the Tay people-the earliest
known ethnic group in Viet Nam, the Kate Festival of the Cham people and the Ooc
Om Bok Festival of the Khmer people.

While the programme aimed to respect and conserve the nation’s tradition while
meeting the demand of tourists, there have been several inadequacies in
implementation, said Hoang Thi Diep, deputy director general of the Viet Nam
National Administration of Tourism.

She said the organising of folk festivals of ethnic minorities in several
instances left a lot to be desired because they were “supplemented with modern
and miscellaneous cultural aspects” that robbed the events of their
authenticity, disappointing visitors.

Some festivals were overly commercialised and some even took advantage of
superstitions, Diep said.

Le Thi Minh Ly, deputy director of the Cultural Heritage Department under the
Ministry of Culture and Information, said it was necessary to spread accurate
information via mass media about the festivals so visitors can also respect and
not destroy the festive environment.

“Authorities in localities should also make residents aware of the risk of
commercialising their traditional festivals, as also not misuse them for
gambling and other negative activities,” Ly said.

It is estimated that 7,966 festivals are held every year nationwide, 88 per cent
of which are folk festivals.

Festivals of ethnic minorities are usually linked to their daily lives and a
valuable social and cultural resource that need to be preserved well, experts
said.

Source: VNS