The market has been bustling since the beginning of December
as people look for Christmas gifts. Especially hi-tech products have become the
choice of many women this year.

There is a wide range of products for Christmas gifts available on the market
this year. Santa Claus figures, Santa Claus’ suits and laurel wreathes are
priced between tens to hundreds of thousands dong. A Santa Claus’ suit for a
girl or a boy costs 40,000-55,000 dong, while home decorations are between
20,000 dong and hundreds of thousands dong. A Christmas tree could be purchased
at 500,000 dong, while a big Santa Claus is selling at 1.2-1.6 million dong.

Supermarkets have kicked off the Christmas season by launching impressive
promotion campaigns. Big C is running the promotion campaign “Mua hang gia re –
Vui don Giang sinh” (Buy products at low prices to greet Christmas) which lasts
from November 17 to December 24. the supermarket is offering 500 product items
at big discounts.

Media Markt is also running a promotion campaign “Don Giang sinh, rinh qua tang”
(Celebrating Christmas and receiving gifts). Big sale promotions have also been
launched by other supermarkets, department stores and bookstores nationwide.

Especially, online markets have also been bustling these days with many
promotion programmes. According to Chodientu.vn, in this Christmas season, 70
percent of women customers choose to buy high-tech products as gifts for their
husbands and boyfriends. The top choices are mobile phones and high-tech
products’ accessories. An employee of chodientu.vn said that this is quite a new
tendency. iPod, MP3, laptops, and accessories such as USB with original shapes
or headphones have been ordered by many customers.

women also choose shirts, ties and shoes as the gifts for their men.

cosmetics and fashionable clothes.remain the most popular gifts for women

Like traditional suppliers, online sellers have also been running big promotion
campaigns to attract more customers. E-Bay.vn advertisements say that the
customers, who buy perfume and cosmetics from December ??? to December 25 will
enjoy a 10 percent discount.

The big discounts offered by online markets have attracted many
customersdiscounts of 50-70 percent have been offered on a wide range of
products. However, customers have been told to carefully check about the
products’ origins, producers and maintenance conditions before deciding to
purchase them.

As for the customers of online market, payment method is a big problem. They
have been warned about possible risks in making online transactions. A customer
said that he only bought from prestigious websites with integral online making
portal.

Currently, some e-commerce websites, namely xbook, Toan Phat Computer, have
insurance policies for buyers. With the insurance policies, customers can easily
recognize prestigious sellers. customers can feel safe about their transactions,
because in case of problems, nganluong.vn for example, will return them their
money.

Xuan Thanh