Many teens are not afraid to pay several dozens of USD a day to hire luxurious items to brag to the world that they are rich and connoisseurs.

They can hire everything from clothes to bags, shoes, jewelry, scooters or cars with world famous brands as Louis Vuitton, Chanel, Gucci, Lacoste, Burberry, Moschino, etc, which usually only the rich can afford to buy.

With VND200,000 ($10), Phuong, a student, can hire a Chanel dress for a day. She said she is an addict of luxuries but she can’t afford to buy them. Her addiction is satisfied thanks to this special service. Sometimes she has to wait for a month to hire an item she likes.

Le, a new university graduate, said she often hires name brand dresses for important events. “I feel confident when I wear a name brand dress. I only have to pay several hundreds of thousands VND to get the looks of others. It is so cheap!”

While girls are interested in clothes and jewelry, boys are attracted by latest models of cell phones. For VND20,000-200,000 ($1-20) a day, they can hire a cell phone of all brands.

To have an expensive scooter as SH, Dylan, LX for a day, they have to pay VND300,000-500,000 ($15-25) and from VND400,000-900,000 ($20-45) for a normal car. If they want to have a Mercedes, they have to pay at least VND2 million ($200) a day.

This service was very hot during the lunar New Year holiday. Shops on Nghia Tan, Chua Boc, Giai Phong roads in Hanoi were out of products this Tet.

It is very easy to hire luxuries that cost thousands of US dollars by paying a deposit or giving the shop keeper an ID card. Customers have to compensate double or triple the value of the product if the hired items are damaged.

According to service providers, addicts of luxuries are diverse but most of them are teens. Hiring luxurious items has become the fashion but it is a worry for girls because sharing clothes may bring about infectious diseases.

VL