However, investigation has shown the bracelets contain over 70 percent iron and are worth only around 4,000 dong.

The investigation was conducted by the Market Control Bureau of Phu Tho province and the Institute for Mining and Metallurgy Sciences.

The product was imported and distributed by the Special TV Shopping Co, Ltd, based in Ha Dong district, Hanoi. The company advertised for several months that this kind of bracelet contains nearly 100 percent titanium and germanium and anyone who wears this bracelet will be “very health, happy and lucky”.

However, tests performed by the Institute for Mining and Metallurgy Sciences, this bracelet contains up to 71.31 percent of iron, 2.8 percent of titanium and impurities.

The price for a set of two bracelets and two armlets is up to 1.69 million dong.

The Special TV Shopping company director, Du Thi Minh Hong, 23, a third-year student at the Chinese Faculty of a university in Hanoi, admitted to misleading advertising.

According to the Health Ministry’s Medical Equipment Department, the company asked for the advertising license for this product but the department refused because the product is not useful enough for disease treatment.

However, this firm advertised the bracelet on seven TV channels and organised a distribution network in 13 provinces and cities.

VietNamNet/Dan Tri