The head coach of Vietnam’s national football team, Henrique Calisto, will be a Brand Ambassador for Zorok beer under a deal signed Friday.

Calisto will be featured in Zorok campaigns.

Raymond Stark, SABMiller Vietnam’s General Director, said: “We believe that Vietnamese people will love Zorok beer as much as they love Calisto. Vietnamese people are very astute and appreciate world-class quality. It’s a perfect fit.”

“The current contract is for 12 months, of course, we hope it to be longer,” he said without disclosing details of the deal’s value.

Last month, SABMiller Vietnam had bought 50 percent stake in Vietnam Dairy Products Joint Stock Co. to gain full control of Zorok beer in the market.

Reported by Vinh Bao