Yahoo! considering complete restructure

Published: 22/02/2009 05:00

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YAHOO! Inc Chief Executive Carol Bartz could announce a major management reorganization as early as this week, according to media reports.

Carol Bartz, newly named chief executive of Internet company Yahoo Inc, is shown in this undated publicity photo released to Reuters January 13, 2009.(Xinhua/Reuters Photo)

The Wall Street Journal-affiliated blog — AllThingsD, citing several sources inside and outside the Internet company, said first that the revamp would likely come in two weeks or rolled out in pieces.

Bartz sent a memo to company employees on Friday in which she said, “Get well-rested because next week’s a biggie.”

Yahoo officials declined to comment but rumors of a reorganization have been swirling within the company.

Yahoo, the leading provider of online display advertising, has been under pressure for nearly a year as it held fruitless merger or partnership talks with Microsoft Corp, Google Inc and Time Warner Inc’s AOL.

During that time Yahoo lost market share in search advertising while display ad sales have been badly hit.

VietNamNet/Xinhuanet

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