Once mighty US auto industry faces day of reckoning

Published: 31/05/2009 05:00

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An elderly man walks past a deserted General Motors dealership that has recently shut down in Los Angeles, California

The once mighty US auto industry faces a day of reckoning on Monday with the looming bankruptcy of General Motors and an expected court ruling on the sale of Chrysler to a group led by Italy’s Fiat.

The global economic crisis has hit the US industry hard, prompting massive intervention by President Barack Obama’s administration to prevent total collapse and a new blow to the nation’s economy, which is already in recession.

Government-backed restructuring in bankruptcy court for GM, once the world’s largest automaker, appeared all but certain.

Monday marks a deadline imposed by the Obama administration for the company to submit a viable restructuring plan or file for bankruptcy.

Meanwhile, a US bankruptcy court judge in New York was widely expected to approve a deal between Chrysler and Fiat on Monday.

The third biggest US automaker has declared bankruptcy and is seeking a tie-up with Fiat in a plan presented as the only way to save the company from liquidation.

Developments at Chrysler could provide an example for restructuring at GM, which will similarly have to sell some of its brands and close many dealerships.

But an Obama administration official, who wished not to be named, said a 60- to 90-day timeframe was “better” for GM, contrasted with the fast-track process for Chrysler, which filed for bankruptcy protection on April 30.

“This is a much more complicated company than Chrysler, as a global company. It’s three times the size,” noted the official.

The United Auto Workers (UAW) union said Friday its members ratified a deal to allow GM to radically cut costs and its debt load, clearing the way for a quick exit from the expected bankruptcy filing.

GM also announced plans to retool an idled US plant to build small cars it had originally planned to import, and two more US assembly plants could potentially be saved.

The automaker, which normally shuts downs plants for two weeks during the summer, is planning longer-than-normal closures at a variety of facilities this summer, The Detroit Free Press reported.

Some factories will be shut down for as long as nine weeks, according to the newspaper report. This week, about eight out of its 15 assembly plants will be running.

The bankruptcy filing could also be sped up by a deal struck Saturday after marathon talks that saw Canadian parts maker Magna and its Russian backers taking over GM’s Opel.

The deal for GM’s European operations, brokered by the German government, amounted to a major development in the remaking of the global auto industry.

GM employs some 50,000 people throughout Europe and Magna plans to cut about a fifth.

German Chancellor Angela Merkel, whose government agreed to stump billions of euros in loan guarantees and emergency loans to keep the ailing Opel afloat, acknowledged that talks over the future of GM Europe had sometimes been difficult.

Germany’s Finance Minister Peer Steinbrueck had even denounced what he called “scandalous” US negotiating tactics.

Yet despite what she called “huge mismanagement” by GM executives, a telephone call to Obama helped seal the deal, Merkel said.

As for Chrysler, a new company could be born within days of approval for bankruptcy. The Treasury said it had transferred US$6.9 billion in public funds to New Carco, a newly created company to acquire Chrysler’s “good assets.”

If presiding judge Arthur Gonzalez rules against Chrysler, it faces a grim future, with a worst-case scenario being Fiat abandoning the tie-up and the US automaker going into liquidation, with massive job losses.

Legal appeals were expected if Gonzalez ruled in favor, meaning possible new delays. Fiat has said it might back out if the transaction is not completed by June 15.

CAN GM SUCCEED AS ‘GOVERNMENT MOTORS’?

General Motors, readying a massive bankruptcy filing backed by billions in public funds, faces a complex set of challenges as a virtually nationalized “Government Motors,” analysts say.

With the US government expected to hold as much as 72.5 percent of the new firm that would emerge from bankruptcy, analysts say a big question is whether GM can concentrate on the difficult auto marketplace.

“The tricky part is to leave day-to-day management to the executives of the company,” said Jeremy Anwyl, chief executive at auto research firm Edmunds.com.

For the government, he said, “the temptation is to influence product decisions based on political considerations instead of market considerations, and that’s always a danger.”

Anwyl said it is too soon to tell how the matter will be handled by the administration of President Barack Obama, which has pledged to get out of the business as soon as GM gets back on its feet.

David Cole, chairman of the Michigan -based Center for Automotive Research, said the government officials “are smart, dedicated people, but they can’t learn the key issues of this industry in a short time.”

Cole said the government can succeed if it focuses on the goal of restoring profitability, getting taxpayer money repaid and then getting out of GM.

Source: AFP

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