The Facebook homepage is displayed on a computer monitor

Facebook netted a US$6.5 billion valuation for its common shares on Monday, further underscoring the fast-growing Internet social networking site’s high rank among technology and media industry heavyweights.

While that is below the $10 billion valuation set by Digital Sky’s May investment in Facebook, which was for preferred shares, investors have been valuing the social network’s common stock at less than $5 billion in secondary markets in recent weeks.

The deal suggests that Facebook has a higher market value than many established media and tech companies which generate significantly more revenue than Facebook, including CBS Corp. and Salesforce.com, as at least one blog pointed out on Monday.

Facebook is expected to breach $500 million in sales this year, according to board member Mark Andreessen. The company has said it expects revenue to grow 70 percent this year.

At $6.5 billion, DST is valuing Facebook common shares at 13 times expected 2009 revenue, noted JMP Securities analyst Sameet Sinha, well above the 2.2x multiple that is common for online advertising -based businesses.

But Sinha said Facebook’s lofty multiple was not completely out of line given the strong growth in sales and users that Facebook is generating amid a tough business environment.

“Those are the things that are really driving the valuation,” Sinha said. “Essentially, people’s expectations are that this could be the next Google.”

Facebook recently surpassed 200 million active users on its social network, up from 100 million users less than a year earlier, and vaulting it ahead of rival social network MySpace which is owned by News Corp.

Source: Reuters