Porsche boss braces for boardroom clash

Published: 19/07/2009 05:00

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A couple is standing in front of the headquarters of German’s luxury sports car manufacturer Porsche in Stuttgart

Embattled Porsche chief Wendelin Wiedeking is gearing up for one of his toughest board meetings on Thursday, when the debt-laden sports car maker’s fate could take a decisive turn.

An extraordinary meeting of the Porsche supervisory board is to study an offer by the state-owned Qatar Investment Authority for a stake in the company along with Volkswagen (VW) stock options owned by Porsche.

VW, meanwhile, has made a counteroffer to buy almost half of the shares in Porsche, in which case Wiedeking, currently chief executive, could be left standing by the side of the road.

Media reports have said Qatar was prepared to pay up to seven billion euros (US$9.9 billion) for the stakes, while VW’s bid is estimated to be worth around four billion euros.

Both Porsche and VW, which is holding its own supervisory board meeting the same day in Porsche’s hometown of Stuttgart, want to create an integrated auto group. The question is who will be behind the wheel.

Qatar and creditor banks are keen meanwhile for Porsche and VW to end their epic boardrooom battle.

Just a few months ago, it looked like Wiedeking might pull off an audacious plan to take over VW after building up a stake of almost 51 percent in Europe’s biggest car maker.

His strategy backfired against a backdrop of collapsing global car markets and tighter credit conditions however, and Wiedeking now sits in an ejector seat.

After turning Porsche around in the 1990s, he has driven it into one of the biggest dramas in its more than 60-year history.

“I don’t think we have had a comparable situation in the history of the German economy,” German auto expert Ferdinand Dudenhoeffer, reportedly close to Wiedeking, told AFP.

In his gamble to buy VW, Wiedeking used tactics that made Porsche look more like a hedge fund than a car maker and while the good times rolled it made more money through financial transactions than by selling its 911 sports cars and other models.

Complex VW stock options earned Porsche billions as the shares soared in value to more than 1,000 euros at their peak, but on Friday they closed just below 250 euros.

Porsche ended up 9 billion euros ($12.6 billion) in debt and shelved plans to take its VW stake higher.

An initial target of 75 percent would have given Porsche access to VW’s coveted cash reserves.

VW and its supervisory board chief Ferdinand Piech have now tried to turn the tables on Porsche with a counter-offer.

Piech, a grandson of Porsche founder Ferdinand Porsche, is also a major Porsche shareholder but in a sign of how heated the debate has grown, Dudenhoeffer said the Porsche family “knows they would destroy the heritage of Ferry Porsche if they agree to Piech’s plan.”

Ferdinand (Ferry) Porsche was the founder’s son, but auto analysts say his determination to preserve Porsche’s independence would already be laid low by the sale of a minority blocking stake to Qatar.

Source: AFP

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