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Amazon: Kindle hits sales record in November

Published: 01/12/2009 05:00

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Amazon.com said on Monday that its Kindle electronic book reader posted its best sales yet in November, as rivals struggled with their customer orders.

Amazon.com founder and CEO Jeff Bezos holds the new Kindle 2 electronic reader at a news conference in New York where the device was introduced, February 9, 2009. The Kindle 2, the latest incarnation of the digital book reader is a slimmer version with more storage and a feature that reads text aloud to users. (Xinhua/Reuters Photo)

Amazon said the electronic-book reader remains the best-selling product across all product categories on Amazon, boasting that it’s “flying off the shelves faster than any other product Amazon sells.”

The online retailer said shoppers were buying several Kindles at once as holiday gifts, while businesses and organizations were buying the device “in large quantities” for employees or clients.

Amazon’s statement on Kindle’s success followed notices by Barnes & Noble and Sony Corp to their customers that they had sold out of their e-readers before the start of the holiday shopping season due to high demand.

While the higher-than-expected demand proves consumer interest in the device, Barnes & Noble and Sony also appear to have lost an opportunity to gain share against Amazon’s market-leading Kindle device.

On Sunday, Barnes & Noble said it would delay shipments of its newly-launched Nook reader to stores as it strives to deliver pre-ordered devices before the holidays.

The bookseller said last week it had lowered its full-year earnings forecast as it expected a tough holiday season and higher costs to accelerate Nook production.

E-readers have proven popular among business travelers and avid readers. Forrester Research predicts sales this year will reach 3 million units, with 30 percent of the purchases occurring during the holiday season. E-reader sales next year could exceed 6 million units, according to Forrester.

VietNamNet/Xinhuanet

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