It is expected that
by 2013, Vietnam’s online advertisement market would have the turnover of 114
million dollars, local newspapers have reported, quoting foreign sources.

The online
ad market in Vietnam
is relatively big, and Yahoo! can see business opportunities in the market with
great development potentials. Yahoo! expects to see the double growth rate in
2011 in terms of online advertisements. These are the comments by Doan Thanh
Huyen, a senior executive of Yahoo! Vietnam about the domestic online ad
market.

The
conclusion was made by Huyen after considering the analyses by market survey
firms. The market surveyors said in 2010, the turnover of Vietnam’s
online ad market reached over 25 million dollars, or 3.7 percent of the total
budget for advertisements.

“It is
expected that by 2013, Vietnam’s online advertisement market would have the
turnover of 114 million dollars,” Huyen said, adding that Vietnam has been
witnessing very high growth rates in the number of Internet users in the last
few years, and it is very likely that Vietnam will have 17 million more
Internet users in the next 10 years.

In Vietnam, Yahoo!
now has many online ad clients, from mobile phone manufacturers and motorbike
manufacturers, to confectionary groups, including Nokia, K+, Yamaha, LG or Kinh
Do. Huyen said on Dau tu that the clients, who are shampoo, drink and detergent
manufacturers have made the greatest contribution to Yahoo!’s online
advertisement’s turnover.

This proves to be the reason that has prompted Yahoo! to strengthen the
activities in Vietnam
and to strive to provide more services on the market. Most recently, Yahoo!,
for the first time, has organized an Asia-Pacific clients meeting in Vietnam, which
gathered more than 120 leading advertisers in the world. A senior executive of
Yahoo! has affirmed that from now to the end of the year, Vietnamese clients
will be able to use many new services which are designed to fit Vietnamese
market.

Not only
Yahoo! pays attention to, and can see the development opportunities in Vietnam. In
late 2010, high ranking executives of Google also said that they believed the
online ad market in Vietnam
will grow strongly.

At a
workshop discussing the measures to boost exports held in HCM
City on December 8, representative
from Google South East Asia noted that the potentials in the online ad market
in Vietnam
are very big.

Thoi bao
Kinh te Saigon has quoted Ghislain Le
Chatelier, the representative from Google, as saying” that more and more export
companies have become interested in popularizing their products and images with
online ad tools.”

A wooden
furniture manufacturer and exporter said at the workshop that online
advertisements have many advantages if compared with traditional advertisement
ways. Especially, it is less costly for enterprises to use online ads, than
bringing products to introduce at international trade fairs and exhibitions.
Meanwhile, the results of online advertisements can be easily measured.

The high
ranking executive of Google said on Thoi bao Kinh te Saigon, that there are
about 31 million Internet users in Vietnam
and the figure has been increasing steadily, which shows that Vietnam is
really a lucrative market.

Though the
representative from Google declined to reveal the turnover from online
advertisements and the development strategies, he said the growth rate in the
market is big enough for Google to decide on making further investments in Vietnam in the
time to come.

According
to Dau tu, Ashamanov & Partners, a Russian partner, has decided to invest
in the online ad market in Vietnam
by signing a cooperation agreement on developing the ad services on search
engines, one of the types of content ads. The Russian investor has also
affirmed that Vietnam’s
online market is still a fledgling, but is really potential for foreign
investors to exploit.

C. V