However, there would be a special emphasis on attracting German tourists because Vietnam has been a favourite destination for travellers from Germany and German speaking countries.

The nation now has high class hotels and resorts, beaches and ethnic cuisine, which has been a hit with tourists worldwide.

Tourism statistics show that the nation receives 110,000 German tourists yearly. Further, it is also seen that the number of tourists is increasing at an average of 20 per cent annually.  There are direct flights between Germany and Vietnam.

Pham Ha, Founder and CEO of Luxury Travel Ltd., and one of active members VNAT said that Germans are, of late, becoming increasingly interested in cooking" href="/food-drink/vietnamese-food/">Vietnamese food and culture, noting that Germans are looking for authentic experiences in Vietnam and a deeper understanding of the country’s culture, food, history and everyday life.

Vietnam is not a mass-market tourist destination, with most travellers interested in the local culture. The tourism department said that the nation is becoming more and more recognized as a safe and favoured destination for high-end German tourists of Vietnam travel.

Vietnam has launched a new campaign to attract tourists from all over the world under the slogan of ‘Timeless charm.’ German tourists wish to experience Vietnam's defining characteristics: thrills, nature, heritage, festivals, pristine beauty, enjoyment, scenery and essence.

“Germany economy is still strongest in euro zone, we expect good German traffic to Vietnam in 2013-2014, especially from small groups, families, couples and special interest travelers. Germany is among the top European markets for us, aided by a direct flight between Vietnam and Germany.

Vietnam is better known as a backpacker destination for German travelers, but efforts are being made to promote Vietnam as a luxury destination and to attract upscale German-speaking travelers with niche tourism products. Our German speaking team is very well placed to serve high-end travelers.” said Pham Ha, founder and CEO of Luxury Travel Ltd.

The VNA, Vietnam Airlines and 26 leading tourism firms including Luxury Travel Ltd. will attend ITB Berlin 2013 from 6 to 10 March, Hall 26A/122.

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